OUR POV

Have you ever “skipped” an ad?  If you are like most, you have – because you are not interested In the advertising message, you want the content you were looking for.

Unlike digital media, where consumers practice ad avoidance and keep on scrolling, PHYSICAL MEDIA is the only advertising medium that engages all five senses. Physical Media even reaches a sixth sense: OWNERSHIP.  This is POWERFUL. 

We’re not saying you shouldn’t advertise on social and digital platforms, but we are suggesting you consider promotional merchandising spend for strategic physical media to support your social and digital campaigns.